OVERVIEW

Call letters: WDBR-FM
Branding: WDBR 103.7
Format:  Top 40
Website: wdbr.com

 

LISTENER PROFILE

• Over 57.7% of all listeners own a home. And whether they own or rent, 10.3% of listeners are in the market for a home at all times.
• Over 18.9% of all listeners will buy a new or used car in the next 6 months – and over 22.4% of listeners will buy new tires during that time.
• 12.5% of all listeners want a new cell provider. 1 in 26 listeners is looking for a new bank. Over 28.5% of listeners use a credit union instead of or in addition to a bank.
• Due to many “new and building” households and strong “middle class” incomes with high rates of disposable income, listeners are among Springfield’s most active consumers – especially entry-level household goods, remodeling, and outdoor recreation.
• 5.4% of listeners own businesses.
• Listeners dine out regularly. Over 45.5% are dining out at least 4 times each week; 17.3% are dining out 8+ times weekly.

*Research provided by Franklin Media Research