Call letters: WDBR-HD3
Branding: Pure Oldies 107.5FM
- Over 81.1% of all listeners own a home. And whether they own or rent, 5% of listeners are in the market for a home at all times.
- Over 8.9% of all listeners will buy a new or used car in the next 6 months – and nearly 14.4% of listeners will buy new tires during that time.
- 11.1% of all listeners want a new cell provider. 1 in 14 listeners is looking for a new bank. 36.1% of listeners use a credit union instead of or in addition to a bank.
- Due to many “new and building” households and strong “middle class” incomes with high rates of disposable income, listeners are among Springfield’s most active consumers – especially home services and “big boy toys.”
- 11.1% of listeners own businesses.
- Listeners dine out regularly. Nearly 57.8% are dining out at least 4 times each week; 20% are dining out 8+ times weekly.
*Research provided by Franklin Media Research