COOL 93.9

OVERVIEW

Call letters: WQQL-FM
Branding: Cool 93.9
Format: Classic Hits
Website: cool939.com

 

LISTENER PROFILE

  • Over 67.5% of all listeners own a home. And whether they own or rent, nearly 7.8% of listeners are in the market for a home at all times.
  • Nearly 12.3% of all listeners will buy a new or used car in the next 6 months – and nearly 16.9% of listeners will buy new tires during that time.
  • 6.5% of all listeners want a new cell provider. 1 in 30 listeners is looking for a new bank. Nearly 26.0% of listeners use a credit union instead of or in addition to a bank.
  • Due to high rates of home ownership and strong “upper class” incomes with the highest rates of disposable income, listeners are among Springfield’s most active consumers – especially durable goods.
  • 7.8% of listeners own businesses.
  • Listeners dine out regularly. Nearly 45.5% are dining out at least 4 times each week; nearly 13.0% are dining out 8+ times weekly.

*Research provided by Franklin Media Research