Call letters: WDBR-HD2
Branding: 101.1 The Outlaw
- Over 71.7% of all listeners own a home. And whether they own or rent, 10.0% of listeners are in the market for a home at all times.
- Nearly 36.7% of all listeners will buy a new or used car in the next 12 months – and over 28% of listeners will buy new tires during that time.
- 13.3% of all listeners want a new cell provider. 1 in 10 listeners is looking for a new bank. 25.0% of listeners use a credit union instead of or in addition to a bank.
- Due to high rates of home ownership and strong “middle class” incomes with high rates of disposable income, listeners are among Springfield’s most active consumers – especially home services.
- Listeners dine out regularly. 58.3% are dining out at least 4 times each week; 21.7% are dining out 8+ times weekly.
- 10.0% of listeners own businesses.
*Research provided by Franklin Media Research