Targeting in 2019

2019 is here! A fresh start to a new year! As the business landscape gets more and more competitive, we know that you are still faced with this question…How do I reach customers and potential customers most effectively? With so many options to push out your message, it can be mind-boggling. We know that digital represents a great opportunity to target your customers. In fact, BIA research shows that 53.4% of businesses plan to increase their advertising spend with radio and digital.

Capitol Radio Group has great solutions to pair digital with radio to create the biggest impact. We can create an online contest, poll, sweepstakes or quiz online and push listeners there with commercials. At the end of the contest, we will hand you a list of prospects that indicated they are in the market for a product you sell. It’s GENIUS! Now that’s what I call targeting!

So, as we enter 2019, let us help you invest your advertising dollars wisely! Let us show you how to target “NOW BUYERS” with radio and digital, and then reap the rewards!

Call us today, and let’s get started!

Chris Bullock

VP/GM – Capitol Radio Group